Trade Area Analysis

Gain Actionable Insights on Market Reach & Consumer Behavior

  1. Define & Analyze Market Reach
  2. Understand where customers live, work, and shop using foot traffic, drive-time, and radius-based trade areas.
  3. Compare Locations & Demographics
  4. Benchmark multiple sites with insights on population, income, consumer spend, and market trends.
  5. Track Changes Over Time
  6. Use timelapse data to monitor trade area shifts and visitor patterns for smarter decision-making.
Get a demo
or
Start free trial

True Trade Area: Next-Level Analysis

AlphaMap provides the most accurate and flexible trade area analysis, allowing you to understand where your customers live, work, and shop. Whether you need insights for site selection, tenant matching, or competitive benchmarking, our platform gives you the tools to make data-driven decisions with confidence.
Mockup
Mockup
Mockup
Visitor Origin
Variety of Data
Cross-visitation Patterns
Timelapse Views

How Trade Area Insights Drive Results

Understanding your trade area enables smarter decisions in every aspect of commercial real estate.
Site Selection
Choose locations with the highest consumer reach and accessibility.
Competitive Benchmarking

Evaluate trade areas against competitor locations.

Marketing & Advertising
Target campaigns based on where customers actually come from.
Demographic & Spend Insights

Analyze household income, population trends, and purchasing power.

Trade Area Methods Powered by AlphaMap

Not all trade areas are created equal. AlphaMap offers three powerful ways to analyze your market reach:
Trade Area by Foot Traffic

See where visitors live and work using data from 100M+ mobile devices.

Trade Area by Drive-Time

Visualize how long it takes to reach a property based on real traffic conditions.

Trade Area by Radius

Analyze an area using traditional radius rings to determine customer proximity.

How It Works

AlphaMap makes it easy to compare multiple locations side by side to identify the best market opportunities.
Multi-Location Analysis

Compare multiple trade areas to find the best fit.

Demographic Insights

Analyze population, income, consumer spend, and more.

Market Trends Over Time

Track shifts in trade area activity quarter by quarter.

Custom Reporting

Export ready-to-use reports with radius rings, drive-time visuals, and timelapse maps.